Futuretense is a women-led venture fund with a focus on early-stage women-founded consumer brands. We’re building the future we want to see.
LET'S GO
We look for visionary, all-in founders who are building healthy, regenerative companies. Here’s what we’re interested in:
According to BelliWelli founder Katie Wilson, hot girls have IBS — and she is ensuring they (and everyone else) have gut-friendly, trigger-free snacks. These baked bars are now in stores across the US to serve Belliwelli’s die-hard following.
Learn morePlant-based ice cream Sunscoop is packed with health-boosting adaptogens, but free from allergens. We think their Best Chocolate Ever rivals any chocolate scoop we’ve had to date. Pick it up at grocers across the US.
Learn moreLife is better in linen, and our Strathcona neighbours, Flax Home, have hit the perfect balance of luxury and accessibility with their DTC line of modern linen home goods. We sleep in them every night.
Learn moreSometimes a business is so good, we break our own rules. Our only male founder, “Sneaker Steve” Patiño is an icon in footwear, and we’re 100% behind his mission to replace single-use (non-recyclable) footwear.
Learn moreAmanda Lee Smith and Lindsay White are the co-founders of Monday — a branding agency with a mission to seduce people into the outdoors and build brands that enhance human potential. Both are copywriters-turned-strategists and industry leaders who have grown a multimillion dollar business serving clients including adidas, lululemon, Arc’teryx, MEC and EA Sports. Futuretense grew out of their desire to support smaller startups— and specifically women founders. Their vision is to create a future of flourishing women-led businesses rooted in empathy, sustainability and health.
